Antifragility, a term coined by risk analyst Nassim Taleb, is the idea that rather than try to simply prevent or survive unexpected and unpredictable events—called black swans—organizations need to implement systems and strategies so they can benefit from these disruptions and in so doing, move ahead of the competition. Put another way, it’s not so much survival of the fittest as it is market-leading success for the cleverest.

Khan has now officially coined “Customer-Centric Antifragility” to describe an organization's need to constantly evolve and even anticipate their client’s needs.